Package the right offer
Sell a defined business outcome instead of a list of tasks, so buyers understand the value and scope.
Turn Your B2B Skills
Into a High-Value
Services Firm.
Go from being a commoditized vendor and
doing all the work to closing bigger B2B deals
with a proprietary sales process.
Trusted by 120+ B2B Operators
Why skilled operators stay stuck
Your offer, outbound, sales calls, and delivery need to work as one system.
If you have to choose the market, build the offer, find every buyer, improvise each sales call, and deliver all the work yourself, the business cannot grow beyond your time.
Advisory Incubator teaches you how to connect those jobs into one repeatable commercial process.
Run a repeatable sales process
Use a consistent process to diagnose the buyer, define the scope, and reach a clear decision.
Manage delivery without doing every task
Choose the right specialists, set the standard, and stay responsible for the client outcome.
What you are building
A repeatable way to win and deliver higher-value B2B engagements.
You learn to choose a market, package an offer, reach potential buyers, run sales calls, scope the work, and manage specialist delivery. That gives you a practical path beyond small retainers without requiring you to perform every task yourself.
How it works
The Revenue Advisory Model has six parts.
Each part covers one job required to move from a useful skill to a functioning advisory business.
- Choose
Find a market where the problem and economics support a higher-value engagement.
- Package
Turn your skill into a focused offer with a clear problem, scope, and outcome.
- Reach
Use outbound infrastructure to put the offer in front of potential buyers consistently.
- Sell
Run a consistent sales process from the first call through scope, agreement, and invoice.
- Deliver
Manage qualified specialists and protect the delivery standard.
- Improve
Use buyer feedback and completed work to sharpen the offer and pursue the next engagement.
Common questions
Start with one credible offer. Build from buyer feedback.
- Can I sell larger work without a long track record?
- Yes. You're not going after broke, low-budget companies anymore; you're targeting prospects with stronger economics (typically 25M+ in annual revenue), where outcome-based advisory services are valued.
- Do I need to fulfill everything myself?
- No. We use a Vendor Acquisition Model so you can run fulfillment through a specialist bench, not through your own hands only. As you charge more, you get margin to offset the work. At smaller retainers, if you're a high-quality outbound operator, you can still work up to that level while you build the next tier.
- What if outbound has not worked before?
- AI, APIs, and CLIs make prospecting and list building much faster, and you can now use GUIs for most of the technical setup. But outbound is still a skill. It opens the door, it does not close the deal. The market, offer, message, and sales process still have to be correct—and you have to execute the boring parts consistently.
- How do I sell?
- Process Selling is the operating system, an end-to-end sales process. It is the same process that we built brick by brick and it has already been used by members to close deals. Your job is to execute it cleanly for your first engagement.
Your role
Own the client relationship and commercial process. Use specialists for delivery.
You remain responsible for the market, offer, sales conversation, scope, and quality. You do not personally perform every task. The member stories below show how operators are applying this process.
From inside the program
What members say about the work.
Three businesses. Three different ways the same sales process became part of how they sell.
Outlier Case Study
He made the Incubator sales process the infrastructure behind his entire business ecosystem.
This member has taken more advantage of the Incubator sales process than anyone before him. He installed Process Selling and GAP Selling across three offers he already owned. At the four-month mark with the processes in full force, he reported £960K ($1.28M) in cumulative revenue since the end of January.
$1.28MHe now uses the same systems across a handful of B2B businesses in his holding company.
Two $50K deals. One week. In December.
This member proved that December does not kill big deals when the pipeline is built before the holidays. He closed two $50K engagements within one week of each other in December 2025.
“50k is starting to feel regular degular.”
Three core engagements. Then recurring revenue.
This member and his business partner used the process to close three core engagements at approximately $40K, $40K, and $30K. They then added several smaller retainer clients, including $5K-per-month work.
“The first call is essentially the close... loving the process.”
Member-built advisory firms
Members committed to the model are building their positioning into real firms.
A look at the websites they are building and taking to market.
One membership. One monthly price.
Everything comes together here.
The course, coaching, call review, Slack access, and outbound infrastructure in one offer.
Infra-backed Advisory Incubator
Build the offer. Learn the sales process. Get it in front of the market every day.
$1,099
One membership includes both sides of the offer. Advisory Incubator and InfraSuite come together here.
Advisory Incubator
Course Library
Process Selling
Slack Coaching
Sales Call Reviews
InfraSuite
980 Outlook Mailboxes- 4,900 cold emails per day
- 98.5%+ deliverability
- Automated DNS setup
Trusted by 120+ B2B Operators
Before you choose your path
The practical questions.
The next move
Start with the next deal you can credibly sell.
Start with a focused $3K–$5K retainer or sell the larger engagement now. Shape the offer. Reach the market. Sell the next clear step. Then earn the right to go bigger.
Trusted by 120+ B2B Operators
Endless Member Wins
Apply to join
Apply for the program.
Tell us where you are starting, what you want to sell, and what is getting in the way.
One subscription. Two systems.
Build the business. Then give it a way to reach the market.
Advisory Incubator gives you the sales process for moving a qualified deal to a decision. InfraSuite gives you the mailbox infrastructure to put your offer in front of the market. Both come with the same membership.
Advisory Incubator
Move qualified deals to a clear yes or no.
Our proprietary sales system combines Process Selling with GAP Selling. It is designed to move a qualified buyer from the first sales call to the engagement letter and invoice—so you close the deal or lose it cleanly instead of letting it drag through your pipeline.
- Process Selling
- Keep the deal moving through clear buyer commitments, all the way to scope, engagement letter, and invoice.
- GAP Selling
- Find the gap between where the buyer is and where they need to be, then build the scope around closing it.
- Course library + Group Slack
- Learn the process, scripts, scopes, and closing tools. Ask questions while you put them to work.
- Coaching + sales call reviews
- Review real calls, find where you left the process, and fix the next conversation.
InfraSuite
Get the mailboxes you use to reach potential buyers.
InfraSuite is the program's mailbox provider. Your membership includes 980 managed Outlook mailboxes with capacity for up to 4,900 cold emails per day. Use them to put your offer in front of potential buyers. When someone is interested, book the sales call. From there, the Advisory Incubator sales process helps you move the deal to a clear decision. Members also get special pricing if they need more sending capacity.
- 980
- Outlook mailboxes included
- Up to 4,900
- cold emails per day in sending capacity
The sending platform, data, scraping, verification, and related operating tools are separate.
The complete membership
One program. One monthly price.
Advisory Incubator gives you the sales system and the support to put it to work. InfraSuite gives you the outbound infrastructure. You get both in the Infra-backed Advisory Incubator.
$1,099per month